ABSTRACT: Beside all other claims e.g. anti-aging, moisturising, repairing etc. the overall skin feel and the sensory properties of a cosmetic product are the key factors influencing the decision of consumers in buying cosmetic products. Without acceptable tactile properties the greatest new technology in anti-aging can fail to please the customer.
However, many actives used in cosmetic formulations can negatively influence sensory attributes e.g. tackiness, greasiness, absorption etc. A sensory assessment test has proven the multifunctional skin care additive ethylhexylglycerin to compensate for some of these well-known disadvantages, while on the other hand it meets many of the other demands of cosmetic formulations.